MLM

MLM (Multi-Level Marketing) is a business model where individuals earn commissions not only on their direct sales but also on the sales made by recruits they bring into the business. It encourages building a network of distributors, though it is often criticized for resembling pyramid schemes.

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West Bengal Direct Selling Guidelines, 2018

Guidelines for regulating the business of Direct Selling and Multi-Level Marketing (MLM) and strengthen the existing regulatory mechanism for preventing for and protecting the legitimate rights and interests of consumers.