Rates of Advertisement of Different Newspapers, 2010-11
Information and Cultural Affairs, Advertisement , Newspaper
GOVERNMENT OF WEST BENGAL
DEPARTMENT OF INFORMATION & CULTURAL AFFAIRS
Writers’ Buildings, Kolkata-700 001
No. 3470-DI/ICA, Dated: 18.10.2012
NOTIFICATION
The matter of fixation of rate of Government advertisement in different newspapers was under consideration of the Government for some time past. The prevalent rates of advertisement of different newspapers were quite high, particularly in comparison to DAVP rates. After negotiations with different media houses the rates of advertisements have been fixed at the first phase as per Annexure-A.
This rate will take effect from 01.06.2012 and remain valid until further order.
By order of the Governor
Sd/-Secretary
I & C. A. Department
Annexure – A
Rates for Advertisement (2012-13)
| Sl. No | Rate for the year 2010-2011 Name of Newspaper | DAVP Rate in Col. cm | The rate proposed for 2012-13 by State Govt. (in Rs/Col cm) | Circulation |
|---|---|---|---|---|
| 1. | Sangbad Pratidin | 430.12/- | 860 | 3,16,850 as per ABC |
| 2. | Bartaman | 562.80/- | 1126 | 5,34,603 as per ABC |
| 3. | Ekdin | 108/- wef-19/4/12 | 216 | 1,31,277 as per ABC |
| 4. | Sakalbela | 69.48/- | 139 | 52,489 as per ABC |
| 5. | Aajkaai | 216.68/- | 433 | 1,81,262 as per ABC |
| 6. | Sanmarg | 119/- wef- 12/01/12 | 350- | 1,10,382 as per ABC |
| 7. | Akhbar E Mashriq | 78/- wef- 15/10/10 | 350 | Not available |
| 8. | Khabar 365 Din | 500/- | 500 | 1,62,589 CA certificate |
15% additional rate if through agency
50% extra for colour advertisement
ABC: Audit Bureau Circulation