All Government advertisements for display advertisements in print media and electronic media (television) will continue to be released by the I&CA Department, but such releases henceforth will be made through empanelled Release Agencies in the respective newspapers and TV channels.
Advertisement in Newspaper
West Bengal Government Rules regarding publishing of advertisement by State Government Office and the rates of the Advertisement is fixed time to time.
Revised Provisions for publication of brief referral advertisements in daily newspapers for invitation of tender/quotation: Estimate of NIT/NIQ Rs. 1,00,001/- to Rs. 5,00,000/- – At least one Bengali Newspaper.
To ensure better compliance of the guidelines, publication of brief referral advertisements in respect of all e-tenders to be floated by the State Government offices shall be done centrally by the concerned Administrative Departments.
Government has revised the rates for release of advertisements in various print media, as detailed in the Annexure. The revised rates shall remain effective upto 31.03.2019.
All approved advertisements, in ready to release format (for both print & electronic media) be mailed to email@example.com at least 3 days prior to the date of release.
Policy for releasing of all Advertisements in Print & Electronic Media from all Government departments (including Corporations, Public Sector Undertakings) by I&CA Department.
Enhancement of financial power to incur expenditure on account of Advertisement and Publicity of Information and Cultural Department, West Bengal.
Government has fixed rates for release of advertisements by the Department of Information and Cultural Affairs, Govt. of West Bengal in various print media for the year 2015-16.
After negotiations with different media houses the rates of advertisements of different newspapers have been fixed which will take effect from 01.06.2012.
Undertakings/ Autonomous Bodies of the Department will release advertisement directly and pay the bills. However, they will keep contact with the I&CA Department regarding rates of advertisement, empanelled agencies, etc.