Government has revised the rates for release of advertisements in various print media, as detailed in the Annexure. The revised rates shall remain effective upto 31.03.2019.
All approved advertisements, in ready to release format (for both print & electronic media) be mailed to firstname.lastname@example.org at least 3 days prior to the date of release.
Policy for releasing of all Advertisements in Print & Electronic Media from all Government departments (including Corporations, Public Sector Undertakings) by I&CA Department.
Enhancement of financial power to incur expenditure on account of Advertisement and Publicity of Information and Cultural Department, West Bengal.
Government has fixed rates for release of advertisements by the Department of Information and Cultural Affairs, Govt. of West Bengal in various print media for the year 2015-16.
After negotiations with different media houses the rates of advertisements of different newspapers have been fixed which will take effect from 01.06.2012.
Undertakings/ Autonomous Bodies of the Department will release advertisement directly and pay the bills. However, they will keep contact with the I&CA Department regarding rates of advertisement, empanelled agencies, etc.
Information & Cultural Affairs Department is entrusted with the responsibility of releasing all State Government Advertisements. Hence forward all advertisements to I&CA at least 5 days prior to date of publication.