Advertisement Rates for different Newspaper, 2015-16

Government of West Bengal
Department of Information and Cultural Affairs
“Nabanna”, 9th Floor
325, Sarat Chatterjee Road, Shibpur
Howrah – 711 102

No. 1002-ICA(N)/14817/Pr.S/ICA/14 Dated, Howrah, the 17th April, 2015


The matter of fixation of rates for Government advertisements in different newspapers has been under consideration of the State Government for some time. Now the Government has fixed the rates for release of advertisements by the Govt. of West Bengal in various print media, as detailed in the Annexure.

This rate will remain valid until further order.

By order of the Governor

Sd/- Principal Secretary
I & C.A. Department

Rate for Advertisement

Sl. No.Name of NewspaperLanguageRate fixed by State Govt. (per sqcm)Duration
1.Sangbad PratidinBengali232.58/-April 2015 to March 2016
3.Khabar 365 DinBengali125/--do-
5.Ei SamayBengali255/- (T) 375/- (D)April 2014 to March 2016
6.Uttarbango SambadBengali191/-April 2015 to March 2016
7.Uttorer SaradinBengali37.50/-Jan 2013 to March 2016
8.BartamanBengali328.32/-April 2015 to March 2016
9.Janpath SamacharHindi92/--do-
11.Rajasthan PatrikaHindi14.25/--do-
12.Business Standard (Kol)Hindi47/- (D) 54/- (T)-do-
13.Janasatta (Kol)Hindi34.25/--do-
14.Salam DuniyaHindi42.80/--do-
15.The Asian Age (Kol)English40.50/--do-
16.The Asian Age (All)English121.75/--do-
17.The Times of India (Kol)English1260/- (D) 795/- (T)April 2014 to March 2016
18.The Times of India (All)English4004/- (T)-do-
19.Business line (Kol)English53/-(T) 69/- ([))April 2015 to March 2016
20.Business line (All)English238/- (T) 525/- (D)-do-
21.Business Standard (Kol)English98/- (D) 140/- (T)April 2015 to March 2016
22.Business Standard (All)English553/--do-
23.Indian Express ( Kol)English34.25/--do-
24.Financial Express (Kol)English19.94/--do-
25.Hindustan Times (Kol)English213/--do-
26.Himalaya DarpanNepali106.25/--do-

50% extra for colour advertisement [except TOI (Kol), TOI (All) & Ei Samay]
15% additional over & above rate fixed by the Govt. in case of release through agency.
T-Tender, D- Display

No. 1002-ICA dated 17.04.2015

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