Information & Cultural Affairs

Ministry of Information & Cultural Affairs is a nodal ministry mainly responsible for the information, culture, film and archaeological heritage related activities.

Rates of Advertisement in Newspaper and TV Channel, 2021

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All Government advertisements for display advertisements in print media and electronic media (television) will continue to be released by the I&CA Department, but such releases henceforth will be made through empanelled Release Agencies in the respective newspapers and TV channels.

Brief Referral Advertisement and Centralized Payments of Unpaid Bills

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I & CA Department is accepting requisition of different authorities of State Government offices and taking regular action to release those advertisements for necessary publication.

West Bengal Heritage Commission Act, 2001


Bengal for the purpose of identifying heritage buildings, monuments, precincts and sites and for measures for their restoration and preservation.

Swasthya Sathi Scheme for Cable Operators


Coverage of Rs. 5.00 lakh per family during the policy year in cases of critical illness like cancer, neuro surgeries, cardiothoracic surgeries, liver diseases, blood disorders.

Extension of Swasthya Sathi Scheme for Cable Operators


Governor is pleased to decide that the Cable Operators, sub-operators and workers employed by them in such business are also brought within the coverage of “Swasthya Sathi”.

Lokprasar Prakalpa – Restore Bengal’s Folk Art


Under the scheme the folk artistes in the age group of 18 to 60 years are getting retainer allowance of Rs. 1 thousand per month and the folk artistes above 60 years are getting Rs. 1000 as pension.

Rates of Advertisement in Different Newspapers, 2018-19

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Government has revised the rates for release of advertisements in various print media, as detailed in the Annexure. The revised rates shall remain effective upto 31.03.2019.

Releasing Advertisement through I&CA Department


All approved advertisements, in ready to release format (for both print & electronic media) be mailed to ica.advt@gmail.com at least 3 days prior to the date of release.

Policy for Release of Advertisement by Govt Department


Policy for releasing of all Advertisements in Print & Electronic Media from all Government departments (including Corporations, Public Sector Undertakings) by I&CA Department.

Sandeepan – Inmate Literacy Programme in Correctional Homes


Project Sandeepan – the inmate literacy programme in Correctional Homes of West Bengal w.e.f. the 1st day of February, 2017, the auspicious day of Saraswati Puja.

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