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West Bengal Government Rules regarding publishing of advertisement by State Government Office and the rates of the Advertisement is fixed time to time.

Rates of Advertisement in Newspaper and TV Channel, 2021

All Government advertisements for display advertisements in print media and electronic media (television) will continue to be released by the I&CA Department, but such releases henceforth will be made through empanelled Release Agencies in the respective newspapers and TV channels.

Issuance of Brief Referral Advertisements for e-Tender

To ensure better compliance of the guidelines, publication of brief referral advertisements in respect of all e-tenders to be floated by the State Government offices shall be done centrally by the concerned Administrative Departments.

Release of State Government Advertisements

Information & Cultural Affairs Department is entrusted with the responsibility of releasing all State Government Advertisements. Hence forward all advertisements to I&CA at least 5 days prior to date of publication.