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Rates of Advertisement of Different Newspapers, 2010-11

After negotiations with different media houses the rates of advertisements of different newspapers have been fixed which will take effect from 01.06.2012.

Published in Information & Cultural Affairs Tags:

Writers’ Buildings, Kolkata-700 001

No. 3470-DI/ICA, Dated: 18.10.2012


The matter of fixation of rate of Government advertisement in different newspapers was under consideration of the Government for some time past. The prevalent rates of advertisement of different newspapers were quite high, particularly in comparison to DAVP rates. After negotiations with different media houses the rates of advertisements have been fixed at the first phase as per Annexure-A.

This rate will take effect from 01.06.2012 and remain valid until further order.

By order of the Governor

I & C. A. Department

Annexure – A
Rates for Advertisement (2012-13)

Sl. No Rate for the year 2010-2011
Name of Newspaper
DAVP Rate in Col. cm The rate proposed for 2012-13 by State Govt. (in Rs/Col cm) Circulation
1. Sangbad Pratidin 430.12/- 860 3,16,850 as per ABC
2. Bartaman 562.80/- 1126 5,34,603 as per ABC
3. Ekdin 108/- wef-19/4/12 216 1,31,277 as per ABC
4. Sakalbela 69.48/- 139 52,489 as per ABC
5. Aajkaai 216.68/- 433 1,81,262 as per ABC
6. Sanmarg 119/- wef- 12/01/12 350- 1,10,382 as per ABC
7. Akhbar E Mashriq 78/- wef- 15/10/10 350 Not available
8. Khabar 365 Din 500/- 500 1,62,589 CA certificate

15% additional rate if through agency
50% extra for colour advertisement
ABC: Audit Bureau Circulation