Policy for Release of Advertisement by Govt Department
Policy for releasing of all Advertisements in Print & Electronic Media from all Government departments (including Corporations, Public Sector Undertakings) by I&CA Department.
Ministry of Information & Cultural Affairs is a nodal ministry mainly responsible for the information, culture, film and archaeological heritage related activities.
Policy for releasing of all Advertisements in Print & Electronic Media from all Government departments (including Corporations, Public Sector Undertakings) by I&CA Department.
The scale of pay of Sub-Divisional Information & Cultural Officer was revised from Scale No.12 i.e. Rs. 1500-3410/- to Scale No. 14 i.e. Rs. 5500-11325/- with effect from 1.1.96 notionally with actual benefit from 1.1.2007.
Government has revised the rates for release of advertisements in various print media, as detailed in the Annexure. The revised rates shall remain effective upto 31.03.2019.
There shall be a general Service known as the West Bengal Sub-ordinate Information and Cultural Service under the administrative control of the Information and Cultural Affairs Department.
West Bengal Heritage Commission will constitute an Administrative and Legal Committee in its meeting (in respect of matters of staff both redeployed employees from other Department of the Government or those engaged on contract or otherwise or any other matter of this nature)
District Information & Cultural Officer may exercise option to come under the said revised scale of pay as has been allowed vide this Department’s Order No. 546-ICA dt. 27.2.09 w.e.f. any date between 1.1.96 to 1.1.97.
All Government advertisements for display advertisements in print media and electronic media (television) will continue to be released by the I&CA Department, but such releases henceforth will be made through empanelled Release Agencies in the respective newspapers and TV channels.
The ‘State Song’ shall compulsorily be played with due respect in all State Government functions at the start of the ceremony/ function and the ‘National Anthem’ shall be played compulsorily at the conclusion of the ceremony/ function.
All approved advertisements, in ready to release format (for both print & electronic media) be mailed to ica.advt@gmail.com at least 3 days prior to the date of release.
Governor is pleased to make West Bengal Information and Cultural Services (Recruitment) Rules, 2016 regulating the recruitment to the West Bengal Information and Cultural Service.